Then there’s the other way: With a studio legal victory. The AI models are deemed prohibited from training on this content — this “fair use,” a judge says, ain’t that. In such a scenario we are ensured that for the indefinite future what gets generated in the way of Hollywood images comes from Hollywood and Hollywood alone.

Disney and Universal are the first major Hollywood studios to file copyright infringement lawsuits against AI companies, marking a pivotal moment in the ongoing fight by artists, newspapers and content makers to stop AI firms from using their work as training data.

Disney-Universal sue AI firm Midjourney for copyright infringement, here's what the landmark suit means for Hollywood, AI, and creative ownership.