According to On3's Nick Schultz, Eight athletes ranging from Arizona, California, Georgia, Ohio, Texas, and Washington have ...

NIL has made national news for the impact on ... Brooks Holton / USA TODAY NETWORK Adidas is making a conscious effort as a brand to endorse both already established stars and the up-and-coming ...

Aaliyah Edwards, Nneka Ogwumike, Betnijah Laney-Hamilton, Layshia Clarendon, Sophie Cunningham, Erica Wheeler, Zia Cooke, Alysha Clark and Janiah Barker. Adidas has been busy in the NIL space ...

It isn't uncommon for a player, whether it be basketball or football, to be offered a massive payday before playing a single ...

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...

When you have such potential as a sophomore, it is easy to understand why Adidas women's basketball president Candace Parker signed Smith to an NIL deal for the shoe brand. It is the first for a ...

Cam Newton shares why $5.7M NIL-valued Travis Hunter snubbed Nike for Adidas despite his close ties with Coach Prime Cam Newton shares why $5.7M NIL-valued Travis Hunter snubbed Nike for Adidas ...

Adidas continues to build out its athlete roster. The company announced an impressive group of top high school basketball ...

Adidas tapped her to help evolve the company's women's basketball business. "Signing Kaleena as our first high school NIL women's basketball athlete is a pivotal moment for us as we lead in ...