Iconic actress Michelle Pfeiffer apologized for her previous comments criticizing Apeel, a plant‑based, edible coating ...

Michelle Pfeiffer has apologized after parroting a fringe theory that a food product with ties to Bill Gates would ...

If you shop at Whole Foods for produce, you may have noticed that some items feature a label about a protective coating. Is this preservative apeel?

While Apeel, for now, is focused on growing its U.S. footprint through partnerships with retailers and distributors, their work with Peruvian growers nods to the fact that the startup aims to go ...

Apeel's asparagus, for example, gets treated at the packing house in Peru. At that point, it should last for about 30 days, compared with the 12 days that the average bunch of asparagus lasts.

Apeel, the California-based company that's developed a line of edible armor for all kinds of produce, has plenty more in its pipeline. Its formulations help apples keep for 30 days.

Apeel CEO James Rogers, who founded the Santa Barbara, California-based company in 2012, said Apeel’s plant-derived technology gives produce an extra “peel” that slows the rate of water loss ...

Apeel also records and analyzes data about color, texture, size and volume, and feeds this back into its computer systems to inform the development process (put another way, it’s not just ...

The food preservation tech company Apeel, which was founded eight years ago in Santa Barbara by UCSB grad James Rogers, raised $250 million in the latest round of financing. New support for the ...

Apeel says its product is made of plant-derived materials, including lipids and glycerolipids, which are present in many foods. The FDA recognizes those additives as safe, so Apeel does not ...

Apeel is already expanding outside the United States with partners in Africa to help lessen the load on global infrastructure costs. One of the highest costs a country can bear, Rogers added.

For now, Apeel is focused on shipping its avocados to more stores — and expanding the range of fruits and vegetables that use its technology. Within the year, Rogers said, he hopes to have Apeel ...