Warner Bros. revives HBO Max name
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"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.
Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O’Brien wasn’t there, instead appearing via a quick,
Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the launch of WBTV Hispanic Stream.
Warner Bros. Discovery WBD launched HBO Max in May 2020. On Wednesday, nearly five years later, the company announced it was returning to its roots. HBO Max launched long before Warner Bros. merged with Discovery Inc.
A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry Potter in commercials
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, which aims to “recapture the magic of the original IP through a branded lends.
Sarnoff Media Company, with an eye to multicultural storytelling, will kick off with ‘Couples Retreat’ star Carlos Ponce leading a Latino reimagining of the ‘National Lampoon’ comedy brand being shopped in Cannes.
Channing Dungey is five months into her new dual job as chairman and CEO of both the Warner Bros, TV Group and US Networks, having taken over most of the company's basic cable portfolio in January. Now,