In recent years, Starbucks has typically launched its fall menu in late August to the delight of fans, about four weeks ahead of the official start to the season. Last year, pumpkin drinks returned August 22, one of the earliest launches in the company’s history.

Starbucks' Pumpkin Spice Latte (PSL) will return on Tuesday6. Here's what else is on the menu this fall, including a new Pecan Oatmilk Cortado.

Longer-term upside will depend on sustained improvements in traffic, clarity in brand positioning, and resilience against an increasingly competitive coffee landscape.