ESPN is nearing a deal with Major League Baseball to distribute out-of-market games. This comes after ESPN opted out of its previous contract with MLB in February.

After years of questions about its streaming future, ESPN is finally unveiling a new service that dramatically expands its digital footprint.

Consumer TV advertising for Disney bundles already has many variations, including one packaging Disney+ and Hulu with WBD's HBO Max.

My colleague Andrew Marchand has the must-read story of how ESPN got to this company-defining moment, under its chairman Jimmy Pitaro, who has spent north of $80 billion on live-sports rights during his tenure to keep fans tuned in to ESPN and to stave off the Thanos-like inevitability of YouTube and Netflix consumption.

Walt Disney's ESPN will deliver its full range of sports programming outside of pay TV for the first time starting on Thursday, when the network debuts an app designed to be a hub for live games and personalized news,

Bob Iger, Disney CEO, and Jimmy Pitaro, ESPN chairman, join CNBC's 'Squawk on the Street' to discuss ESPN's new direct-to-consumer platform, how the success of the app will be measured, and much more.

The launch of the ESPN DTC platform and new app is one of the seminal moments in the history of the WorldWide Leader in Sports. But ESPN president Jimmy Pitaro wants to make it clear that there is more to come than what is available at launch.