SANTA CRUZ — Joe Ortiz is many things: a published author and poet, painter, songwriter, theater director and businessman. With all these skills, it should come as no surprise that he is well ...

It’s part of a brand refresh instituted by Freeform president Tara Duncan, who took over the network in summer 2020, and her content marketing senior VP, Joe Ortiz, who joined the following spring.

Jul. 20—Joe Ortiz saw an opportunity at Perry High School. It was his chance to return to the East Valley, where he spent several years as an assistant under Higley head football coach Eddy Zubey.

Joe Ortiz walked away from the musical limelight about a decade ago, after his dreams of rock stardom were dashed by a series of unfortunate events. As the lead singer of Jacknife, Ortiz had ...

Joe Ortiz saw an opportunity at Perry High School. It was his chance to return to the East Valley, where he spent several years as an assistant under Higley head football coach Eddy Zubey.