WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

HBO is synonymous with great television -- and now HBO Max, the re-rechristened name of Warner Bros. Discovery's linchpin streaming service, is synonymous with major corporate reversals. There is little doubt about that,

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Streaming giant Max is imposing a new monthly fee for subscribers who share their accounts with family outside their household, following Netflix's similar strategy. This move aligns with a growing trend among streaming services aiming to curb password sharing while boosting revenue.

Netflix, Max, and Apple TV+ are rolling out three huge new series next week, from a stylish crime drama to a new Apple sci-fi gem.

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

New seasons of 'Poker Face' and 'Andor' are just some of the 16 great new shows streaming now on Netflix, Hulu, Max, Prime Video and more