The NIL era has revolutionized college football, with elite players receiving multimillion-dollar endorsements from leading ...

The Texas A&M athletic director, as well as former athletic director Ross Bjork, now at Ohio State, will serve on the ...

It's not every day that a college football powerhouse like the LSU Tigers loses out on a five-star recruit who had previously ...

Cooper Flagg and Livvy Dunne are among the highest-paid student-athletes thanks to NIL deals. See who else made the top 10.

Diego Pavia is now a commodity. Check that -- an empire if you count the fact his lawyer lives in Puerto Rico. "It is an ...

Brian Kelly and the LSU Tigers continue hitting the recruiting trail with force this offseason as the program begins looking ...

Mark Stoops recently revealed that he believes things are about to change and that's going to help Kentucky compete in this ...

Texas A&M 's gross miscalculation with Jimbo Fisher cost the Aggies a record-setting $76 million in buyout money, a figure ...

HOK experts share how Name, Image, and Likeness (NIL) is transforming college athletics when it comes to program funding, ...

This is The Athletic’s college football newsletter. Sign up here to receive Until Saturday directly in your inbox. Today in ...

Asked to explain why this was more than the latest example of a society's priorities run amok, the politicians offered ...

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