Rihanna, Kendrick Lamar and Super Bowl

Rihanna performed at the 2023 Super Bowl, and according to The Mirror, her listens on Spotify jumped by 640% after the game. One estimate says her big-game performance was worth $88 million in ...
In this op-ed, Liam Wilson, Mindshare associate strategy director, urges Aussie brands to take a piece of the pie that is the Super Bowl. The coming together of sports fans and pop culture aficionados ...