Sydney Sweeney recently collaborated with American Eagle on their new fall clothing ad campaign. However, the advertisement has since received much criticism for its tagline: “Sydney Sweeney Has Great Jeans.

According to History.com, eugenics is the practice or advocacy of "improving the human species" by "selectively mating people with specific desirable hereditary traits." Essentially, "breeding out" ills like disease, criminal tendencies, disabilities, and anyone who fell outside the so-called social norms.

Sydney Sweeney’s American Eagle ad draws criticism for tone but boosts sales and praise for disrupting woke marketing.