Bob Uecker had been calling Milwaukee Brewers games since 1971, establishing himself as one of the most important figures in the franchise's history.

The San Francisco Giants have a big lesson to learn on how to treat their broadcasters from the Brewers and Bob Uecker, writes SFGATE columnist.

Uecker entertained fans in the booth, but also found success on the diamond as a member of the world champion 1964 St. Louis Cardinals and the silver screen, having starred in numerous Hollywood films.