Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the end of 2025.

Here's what to know about how Delta Air Lines is using artificial intelligence to price fares and why some lawmakers and ...

Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for consumers.

Delta claims that it won't use personal information when setting prices with the help of AI, but that doesn't explain how it ...

Delta Air Lines is rolling out generative AI for ticket pricing. The announcement has been controversial but generative AI ...

Delta's long-term strategy to boost profitability involves moving away from set fares in favour of individualized ...

“Delta’s current and planned individualized pricing practices not only present data privacy concerns, but will also likely ...

Delta Air Lines tells lawmakers it doesn't use AI for personalized ticket pricing, only for demand forecasting and market ...

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.

But Delta's plan is hitting turbulence. Three U.S. senators sent a letter to the airline raising privacy concerns, accusing Delta of using personal data to set individualized prices.

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

We think AI-driven pricing, especially that which is applied to individuals, is a real danger unless it is closely monitored.