What began as strange, AI-generated nonsense on TikTok has grown into a worldwide craze, with celebrities and influencers ...

Human Centric Group decodes the viral Italian Brainrot trend and explains why it’s more than just a meme for brands chasing Gen Z. Italian Brainrot is ridiculous — and that’s the point.

Ultimately, Italian brainrot may not be much different from the internet trends that came before it, just louder, faster and built on AI. It's chaotic by design, which is exactly why kids love it.

The Italian Brainrot trend first emerged back in January 2025 on TikTok with Tralalero Tralala (a shark with three legs wearing Nike shoes) becoming one of the first creations.

By 2025, TikTok is the home of Italian Brainrot memes. This trend features AI-generated characters and absurd humour. Tung Tung Tung Sahur and Bombardino Crocodilo are popular figures.

The Italian Brainrot trend started with Tralalero Tralala. Picture: AI Italian Brainrot/Wiki Visually, the Italian Brainrot characters themselves are not offensive at all.

Is ‘Italian brainrot’ the stupidest internet trend yet? From Minecraft movie mischief to crazy clowns, the internet has seen no shortage of ridiculous trends - but this one may take the cake.

Italian Brainrot is no longer just an internet trend – it’s starting to show up in the real world too. In Thailand, for instance, local vendors have begun selling dolls and keychains modelled ...

Human Centric Group decodes the viral Italian Brainrot trend and explains why it’s more than just a meme for brands chasing Gen Z. Italian Brainrot is ridiculous — and that’s the point.