Rory McIlroy has been one of the most outspoken PGA Tour golfers about preserving the tour despite everything LIV Golf is doing to create its own breakaway league, but even the Northern Irishman recognizes the power of what LIV is building.

Rory McIlroy has said that Greg Norman's departure as CEO of LIV Golf is "probably a good move" while Jon Rahm believes it gives the Saudi-backed league a "less threatening image." LIV is moving forward with sports executive Scott O'Neil as its CEO,

Scott O'Neil replaced Greg Norman as LIV Golf CEO on Wednesday, January 15, 2025. O'Neil previously was CEO of the Philadelphia 76ers.