Photo: Mattel/Gamefam Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp.

Barbie joins Roblox as Gamefam lets players build her enormous Dreamhouse and customizing their ideal version of the iconic doll.

Gamefam CEO Joe Ferencz ’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “ Roblox,” “Fortnite” and “Minecraft ...

"This is the perfect time to bring Barbie's world to millions of existing and soon-to-be fans on Roblox,” said Gamefam chief business officer Ricardo Briceno. “The Barbie brand has never been more ...

The “Barbie DreamHouse Tycoon” world plays into the popular “tycoon” genre on Roblox, where players can build their own dream houses up to four floors with a total of 30 rooms, including a ...

Barbie has previously been integrated into other Roblox games, but DreamHouse Tycoon marks its first solo game. “With the release of the film earlier this year, we felt it was time for Barbie to stand ...