For Snapchat, the Cudi collab and the Under the Ghost series represent a new effort to drive partnerships in the music biz, connect with artists, boost user engagement and (down the line) tap into ...

With Kid Cudi, he’s sharing his personal experience.” The Under the Ghost series will showcase Snapchat “as a place to break an artist, not just music,” he said.

Snapchat owner Snap Inc. has finalized a broad number of licensing agreements with major music publishers, according to details tipped to Digital Music News. The yellow ghost isn’t ghosting ...

For Snapchat, the Cudi collab and the Under the Ghost series represent a new effort to drive partnerships in the music biz, connect with artists, boost user engagement and (down the line) tap into ...