After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.

Earlier this year, Southwest Airlines announced several major policy changes in an attempt to boost the airline's slumping profits. This was highlighted by the decision to begin charging for checked bags,

Just two months after ending its long-standing “Bags Fly Free” policy, the airline has announced when it will roll out assigned seating — a significant shift from its traditional boarding process. For decades, Southwest used a first-come, first-served system, along with free checked bags, that set it apart from its competitors.

Southwest said the seating policy change will offer customers more options and control over their travel experience. The new boarding process will include several groups. Top-tier loyalty members and those with premium seats will board first, while passengers traveling on a "basic" fare will board last.

Southwest Airlines Implements Major Change to Signature Offering originally appeared on Parade. It’s the end of an era at Southwest Airlines.

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

Southwest Airlines has announced a major change coming to its current seating system. The Texas-based airline previously had a “pick any seat” policy, allowing customers to purchase tickets in different boarding groups by selecting where they wanted to sit upon boarding the plane.

Southwest first announced the change last summer, where they said they will switch to assigned seating for the first time in the airline’s history.

Dallas-based Southwest Airlines is on target to reach its financial goals after it reported higher-than-expected revenues from checked bags.

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table for 2025 and beyond.