The angular, divisive electric pickup truck didn't sell as well as some Wall Street analysts expected in 2024.

Cybertruck emerged as the bestselling electric pickup in the U.S. over Q2 2024 as production ramped up and the company focused on fulfilling the backlog of orders.

Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet, for the first time, the company is offering discounts of up to $2,600 on the low-poly truck, a sign that demand may not be as strong as Tesla would like you to think.

The electric vehicle maker is offering discounts of $1,600 up to $3,270 on 12 Cybertruck models, according to its website. The least-expensive Cybertruck is currently available for as low as $78,390, down from about $80,000 previously. CNBC reported Wednesday that the discounts started this week.

Tesla is offering discounts on its Cybertruck electric vehicle following a report that production has reportedly been slow at Tesla's factory. The latest model Cybertrucks feature price cuts of up to $1,600, bringing the total to $72,890, with as much as $3,410 off for demo units (for a total of $74,030), as listed on its website .

The custom-forged wheel manufacturer expert Forgiato Designs is from Los Angeles, California, and has a propensity for controversial ride builds

Few vehicles in modern history have elicited as much consumer excitement and loathing in their first year on the market than Tesla’s Cybertruck.

Tesla is offering price reductions of up to $2,600 on the Cybertruck for the first time.

Tesla started offering discounts on new Cybertruck vehicles in its inventory this week, according to listings on the company's website. Discounts are as high as $1,600 off new Cybertrucks, with the reduced price depending on configuration,

Discounts on used and demonstrator Cybertrucks range from 2% to 4.4%. With discounts like these, there’s no need to be buying a Cybertruck at MSRP. The cheapest Cybertruck demo we found costs $77,360 and has just 961 miles.