ClassPass, a subscription service that offers a slew of discounted fitness classes, is expanding into the world of ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

AMC Theatres' CEO Adam Aron announced during an earnings call on Monday that the company would be cutting down on its pre-show marketing. “It’s not that there’s been a change of heart...but we also ...

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres ‘ decision to book more ads before each movie’s ...

AMC’s Q2 report indicated that the theater industry may finally be moving past the ruinous pandemic and dual-strike ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

Overall revenues jumped 35 percent to $1.4 billion as the mega exhibitor looks to get out of the debt hole brought on by the ...

As AMC Theatres reports a strong box office quarter and reiterates its plan to help claw its way out of debt, its top executive also has a message for moviegoers and studios: we’ve heard your feedback ...

AMC Theatres CEO Adam Aron shares details in an earnings call about his plans to reduce the length of the ad and trailer-stuffed pre-show.

AMC Entertainment surpassed Wall Street estimates for second-quarter revenue on Monday, as top U.S. blockbusters such as "A ...