As part of the Big 12 Conference media days, ESPN’s Matt Barrie led a roundtable discussion that included the coaches in ...

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

The rest of the Big 12 conference teams made their way for day two of media days. Coaches gave their thoughts for the upcoming season and the conference announces a team up with WWE ...

Big 12 Commissioner Brett Yormark highlights the conference's global expansion efforts, including games planned in Ireland, ...

In an interview with ESPN on July 9 on the second day of the Big 12 football media days, commissioner Brett Yormark had high ...