NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

When the Big 12 announced it would eliminate its preseason media poll, Yormark explained why the conference made the decision ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Big 12 Commissioner Brett Yormark highlights the conference's global expansion efforts, including games planned in Ireland, ...

In an interview with ESPN on July 9 on the second day of the Big 12 football media days, commissioner Brett Yormark had high ...