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Big 12, SmackDown and WWE

WWE, Big 12 partner to bring ‘SmackDown’ to markets night before marquee conference games

The WWE brand has crossed over with the Big 12 Conference in multiple ways the past few seasons, including top stars from WWE taking part in Big 12 Conference championship games at AT&T Stadium in Arlington by awarding the game’s Most Outstanding Player his own custom WWE championship title.

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WWE Smackdown coming to ASU's Mullett Arena as part of Big 12 partnership

KSL · 16h

WWE to bring SmackDown back to Salt Lake as part of Big 12 partnership

Texas Tech softball's NiJaree Canady lands NIL deal for Venmo's Big 12-branded debit cards

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

2hon MSN

OSU's Mike Gundy: Big 12 Commissioner 'Best in All of Sports'

Oklahoma State is set for another football season in the Big 12, and Mike Gundy believes the conference is in good hands. After an abundance of conference reali ...

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Texas Tech built ‘best team money can buy.’ And Big 12 coaches have thoughts

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Big 12 Commissioner Brett Yormark explains decision to eliminate preseason media poll

When the Big 12 announced it would eliminate its preseason media poll, Yormark explained why the conference made the decision ...

1don MSN

Big 12 Conference Media Days: Coaches Roundtable discussing NIL and Tampering

As part of the Big 12 Conference media days, ESPN’s Matt Barrie led a roundtable discussion that included the coaches in ...

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