Jalen Hurts is the first NFL player to endorse Sprite, and the Philadelphia Eagles quarterback continues to 'Keep the Main Thing, the Main Thing'

So, after the Coldplay kiss-cam chaos, how should Astronomer, the company that employed the now-revealed-to-be-cheating couple, move forward and take advantage of the massive media spotlight it found itself in?

In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric has been around for many years but is now reaching mainstream,

Georgia Republican Senate hopeful Mike Collins was mocked online after his campaign misspelled "Georgia" in a launch ad, undermining his debut in a crowded and competitive race.

Snoop Dogg explained how he joined forces with the fast-food chain Raising Cane's for a new ad campaign ahead of National Chicken Finger Day.

Television viewers in election swing states have been inundated with more than 100 campaign ads since March -- much more than in other parts of the United States, according to a new study from the ...