The new Netflix show on Deion Sanders adds to the Colorado coach's exposure recently on Amazon Prime, Tubi, ESPN, Fox, CBS, ABC, Fox and YouTube.

Netflix announced it will air a three-part docuseries on University of Colorado head coach Deion Sanders called, what else: "Prime Time." Why it matters: Sanders is already one of the most talked-about figures in sports — and with the streaming giant diving deeper into athletes' lives for content,

Last season, Deion Sanders led the Colorado football team to a 9-4 overall record. After finishing in last place in the Pac-12 the year prior, that was a big step in the right direction. Year three will be a big one for the Buffaloes after losing Shedeur Sanders and Travis Hunter to the NFL. Like always, all eyes will be on Prime.