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Comedian Matt Rife’s new e.l.f. Cosmetics ad about ‘overpriced beauty’ sparks fury months after plastic surgery rumors
COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His inclusion in e.l.f.’s TikTok campaign has been slammed by viewers months
Why are people mad at E.l.f. Beauty? The Matt Rife controversy, explained
In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury lawyers “E.l.f.ino & Schmarnes.” The brand may have been hoping the comedic duo would bring laughs, but instead, the ad has been stirring up controversy.
The campaign also included by an August 13 pop-up that was designed to channel the ad and look like the inside of a courthouse. The event — which teased an appearance from Heidi N Closet in character ...
The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...
In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...
The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.
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"The guy who jokes about DV?": New ELF ad controversy explained as netizens call out brand over Matt Rife's inclusion
Rife stated in an August 2024 interview with The New Yorker that many domestic violence victims reached out to him and told ...
E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...
Cosmetics' new legal-inspired commercial, 'The Law Offices of e.l.f.ino & Schmarnes,' stars comedian Matt Rife and drag icon ...
E.l.f.ino & schmarnes” features comedian Matt Rife and drag icon Heidi N Closet as a satirical legal duo and will include a ...
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