HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer. HBO Max is what the platform was known as when it launched in 2020, but the HBO portion of the name was dropped in 2023 as its parent company sought to give it its own identity.

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

Duster is kicking off summer streaming in style. In case you missed our interview with Abrams and Morgan, Duster stars Rachel Hilson (Love, Victor) as an ambitious FBI rookie in the 1970s who teams up with a crime lord's getaway driver,

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

We’re not quite there yet, but it sure feels imminent.

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

EXCLUSIVE: Comedy Central picked a curious date for the Season 27 premiere of animated stalwart South Park after a two-year break, July 9. That is just a few days after Paramount’s $500 million exclusive streaming licensing deal with HBO Max for Trey Parker and Matt Stone’s juggernaut is set to expire on June 30,

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).