According to sales data, Xperia sales are struggling. A May 2024 report from Bloomberg said the brand saw a 40% decline in ...

Sony CFO Lin Tao acknowledges that the company's emphasis on live service games has not gone as smoothly as investors might ...

Sony has admitted that its current live-service strategy "is not entirely going smoothly" following the disastrous launch of ...

Sony CFO Lin Tao has revealed they will completely absorb Bungie into PlayStation, ending the original independent terms of their contract.

CFO Lin Tao mentioned Sony’s beleaguered phone brand at the company’s recent financial results presentation, calling it “a very important business for us,” according to CNET Japan.

BOSSES for a huge tech brand have spoken out amid fears that its phone business could be winding down. The firm has a long history of pioneering everything from TVs to game consoles, as well as 33 ...

Sony has reiterated its intentions to take more ownership and control of Bungie as it looks to fully integrate the Destiny 2, Marathon developer into PS Studios.

Sony CFO Lin Tao has ruled out cancelling Marathon, saying they will update us this autumn on their future plans for the live-service game.

Both Sony CFO Lin Tao and CEO Hiroki Totoki mentioned passing on the cost of the Trump tariffs to people who buy electronics or the PS5. Tao mentioned the duties affecting the prices of the ...

Sony has had a rough time with its mobile phone division. In a recent financial results briefing, the Xperia business is the only one that’s posting smaller revenue numbers than last year.

Push Square reports that in Sony's recent earnings call, Tao says: "Sell-in units was the focus but now we are focused on monthly active users [MAU]. The management is focused on engagement and MAU.

Lin Tao, Ito's successor, will now be in control of any further PlayStation hardware iterations. Sony first introduced the PS3 in 2006, followed by the PS4 in 2013, and the PS5 in 2020, all ...