Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...

Comcast’s SpinCo, which will include USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate versatility and ...

There were many considerations for a suitable name,” CEO Mark Lazarus told staffers in a memo on Tuesday. “Our internal team ...

When NBCUniversal holds its upfront presentation next week at New York’s Radio City Music Hall, it will have a new offering to sell: Versant, the forthcoming spinoff of cable TV brands that includes ...

NBCUniversal and Versant have struck a two year deal that will allow NBCU to sell advertising inventory housed at its sibling ...

Versant, Comcast's planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal ...

Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s favorite, per a memo reported on by Deadline: > We would be foolish to ...