Social media users criticized e.l.f. cosmetics this week for featuring comedian Matt Rife in new ad campaign, citing his ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

E.LF. Cosmetics has issued an apology to fans after it was criticized for including controversial comedian Matt Rife in an ...

COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His ...

This week E.L.F. cosmetics has been met with heavy backlash online after premiering an advertisement starring controversial comedian Matt Rife following his harmful domestic violence joke ...

The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.

In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...

In the ad, Rife plays fictional injury lawyer “E.l.f.ino,” alongside partner “Schmarnes,” depicted by drag performer Heidi N ...

LASH today to see what your case is worth.… pic.twitter.com/25wEjKcEhI The e.l.f. Beauty’s global chief marketing officer, Kory Marchisotto, said they picked Matt Rife for the campaign because his ...

Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...