For the first time in the history of the “Battle of the Bluegrass” rivalry, Kentucky and Louisville will clash in November to kick off the 2025-26 season (Nov. 11 at Louisville). This will likely be ...

JMI Sports will continue to serve as the exclusive multimedia rights holder of UK Athletics. They’re also adding a few more ...

The University of Kentucky and JMI Sports have announced a multimedia rights agreement valued at more than $465 million. The ...

Through the early part of the rev-share era, Mitch Barnhart has heard the “speculation” about Kentucky’s plans. The UK ...

The revenue sharing era in college sports is underway, and Mitch Barnhart commented on it concerning the Kentucky Wildcats.

The University of Kentucky and JMI Sports, a leading multimedia rights and venue development company, today announced a ...

At the same time, Kentucky is pouring $50 million into new scholarships and athlete benefits with no new revenue to offset it ...

Generating revenue in the new college sports landscape is too important to allow Kentucky football to fall behind. Mark ...

Mitch Barnhart says SEC athletic directors will meet in the coming weeks and could have a decision on the 8 vs. 9-game ...

As for Stoops, who is entering his 13th season and the longest-tenured coach in the SEC, Barnhart is confident he can bounce ...

UK is offering fans a subscription service that will provide special access to athletes, coaches and merchandise.

UK describes the venture as "an innovative loyalty and membership platform" that will provide fans with "access to insider ...