No. 1 College Basketball Recruit AJ Dybantsa Receives Massive $4.1 Million NIL Update originally appeared on Athlon Sports.

His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie ...

When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he reshaped the future conversation ar ...

Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of ...

Purdue had a terrific month at the NIL Store, finishing in the top 10 in sales for May. It was one of four Big Ten schools to crack the list.

Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...

Kentucky basketball legend, John Wall opens up about the impact of NIL, why he’s glad he missed it, and how much he might’ve ...

California has NIL provisions in its bylaws. Thirty high schools have NIL permissions. California allows student-athletes to ...

Florida basketball guard Xaivian Lee will reportedly earn over $6 million through NIL and a shoe deal for the 2025-26 season, ...

Florida basketball point guard Xaivian Lee signed a blockbuster NIL deal with a new shoe brand. Will he wear Jumpman shoes ...