McLaren Racing has announced a new multi-year partnership with Sonic the Hedgehog, bringing together two globally recognised icons of speed and making Sega the official gaming partner of McLaren ...

PMI's new Fuggler line will bring fans new products including Unique Collectible Figures, Keychains, Interactive Collectible Toys and more.

Mattel and Playmobil have announced a multi-year global licensing agreement. The partnership will bring Monster High, one of the most successful and beloved kids’ properties of all time, into ...

Loungefly has released the first-ever Hasbro Pound Puppies styles to celebrate the brand’s 40th anniversary.

As the countdown to Wicked's release in November, Universal has released further details of the extensive licensing and retail campaign.

The developmentally-beneficial Care Bears Baby range will launch in spring 2024 across the UK and feature a new My First collection as well as a full pre-school activity range.

A presentation event recognised licensees and partners as well as offering an exclusive glimpse into Warner Bros upcoming 2024 slate. Warner Bros licensees and selected media partners ...

Toy World sat down with Warner Bros. Discovery's Philippe Roucoule to chat about all things licensing, the power of brands and much more.

The new James Bond model kits feature a line-up of famous vehicles from the franchise, all offered in gift set format.

Eleanor Tomlinson joins forces with Andrew Eborn, president of Octopus TV, to maximise licensing opportunities and develop a global brand following BBC introduction.

Bluey is dominating the pre-school book charts with consistent top rankingsincluding World Book Day 2025 best-seller, Bluey’s Little Book.

Acamar Films, the producer and distributor of pre-school animation Bing, says it is ‘delighted’ to continue its collaboration with the NSPCC for a fourth consecutive year in support of ...