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Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media ...

Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle ...

M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest ...

Comscore's new measurement tool gives publishers a better understanding of content consumption patterns – not just ad ...

AI chatbots entice users into subscriptions with free trials; non-pornographic content creators are raking in ad bucks on ...

DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal ...

The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.

In this interview at CES 2025, LG Ad Solutions CTO Dave Rudnick talks about the division's new "moonshot" unit, Innovation ...

Duolingo has created a strong community centered on Duo, who (half-jokingly) threatens users on social media when they post ...

T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.

Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of ...