In today’s fast-moving app industry, data is the foundation of every successful app. Understanding user behavior, tracking performance, and optimizing ...
Explore how AI user generated content is revolutionizing creative testing in mobile marketing for brands and agencies alike.
Commerce remains one of the most profitable verticals for in-app traffic promotion. For those who prefer direct traffic ...
You’ve probably noticed how fast our industry is evolving. Just when you think you’ve mastered all the essential marketing skills, something new comes along and changes everything. Right now, we’re ...
App marketers and developers looking to scale in 2025 and beyond can gain exclusive insights from industry leaders in an upcoming three-part interactive ...
At Pushwoosh, we firmly believe that user segmentation directly impacts both revenue and engagement. To validate this, we analyzed 50 billion mobile push notifications sent via Pushwoosh in Q4 2024 ...
A new report from Jampp, in collaboration with Apptopia and M&C Saatchi Performance, highlights the power of creative ad strategies in maximizing ...
App Promotion Summit London is back on April 24th, bringing together the biggest experts in app growth, AI-driven marketing, user acquisition, retention, ...
For advertisers, the increasing costs of app store transactions are becoming a significant pain point. With Apple taking a 5% ...
As we gear up for what promises to be a year of strong growth and momentum for the app industry, we can't wait to welcome you to App Promotion Summit ...
How people shop in the UK continues to morph. Whilst there was an acceleration of online shopping during the pandemic, shoppers fell back in love with in-store shopping once restrictions lifted.
Congratulations on surpassing early growth milestones! But as your app scales, new challenges arise—rising CPIs, fierce competition, and the need to ...