WPP’s next chapter will be written by Cindy Rose, the seasoned Microsoft executive and long-time WPP board member who steps ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

(HNW) travellers in Asia Pacific (APAC) now consider wellness a key factor in their travel decisions, signalling a profound ...

We set ourselves apart by designing for how people feel. Relevance, emotion and intimacy. That’s what endures.” ...

Amazon is betting big on gamification and offline experiences to bring Prime Day to life in Singapore, and the brand’s ...

Adobe and the Premier League have kicked off a multi-year partnership aimed at transforming the global fan experience through ...

Bentley Motors has unveiled a revamped ‘Winged B’ emblem, marking its most significant brand update in more than a century, ...

DBS has launched the fourth season of its award-winning web series Sparks, turning the spotlight on scams targeting vulnerable groups and the barriers faced by persons with disabilities.

SPH Media has partnered with TSL Media Group’s influencer agency X10 Media to enhance its omnichannel offerings with ...

In Singapore, tissue packs mark territory. This time, they sparked a conversation. Nufresh, in partnership with boutique ...

As privacy concerns grow and the cookie-less future approaches, marketers are turning to smarter, safer ways to power their ...

Chinese social media app Xiaohongshu has unveiled a new brand identity, by repositioning itself as "lifestyle interest ...