Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...
A-B claims to be this year's largest Super Bowl advertiser across all beer, alcohol and consumer packaged-goods companies.
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...
Guthrie's is the original innovator of the chicken-finger concept, with more than 40 restaurants across the Midwest and ...
Although ad-supported streaming and digital platform businesses continue to show gains, the study says, ad-free streaming ...
"The New Yorker" devotes 13 pages to a new profile of Lorne Michaels this week as his show, "Saturday Night Live," marks its ...
"While Plaintiffs invoke modern fears of algorithmic control and deceptive design, the court finds that a reasonable consumer is no more likely to be misled by Amazon's practices than they would be on ...
New Street Research estimates 56% of Netflix's 2025 results will come from the U.S. and Canada, to $1.8 billion - up from ...
Smirnoff is teaming with three influencers for exclusive merchandise drops. Former NFL tight end Vernon Davis, fashion designer Nigel Xavier and hip-hop star Saweetie, in collaboration with Complex ...
"Why not turn that classic 'Case of the Mondays' into a literal case of Coors Light" for fans of the losing Super Bowl team?
The brand said "the time is right" for its national Super Bowl debut, following the introduction of its Duracell Scientist ...
BrightEdge data explains fragmentation, its impact on advertising and why Statcounter's December estimate for Google's global ...