As recently as Southwest’s investor day in late September, airline executives described the bags-fly-free as the most important feature in setting Southwest apart from rivals. All other ...
Southwest Airlines will begin charging customers to check their bags, ending a long-standing “bags fly free” policy that inspired loyalty and differentiated the brand from its competitors.
Maxwell: Southwest Airlines is ending its popular bags-fly-free program. The airline is No. 1 in Orlando, carrying 1 out of ...
For many Houston travelers, Southwest Airlines isn't just a preferred airline — it's the main reason they fly out of Hobby ...
The elimination of free checked bags for most travelers is a major break from Southwest's long-standing brand, which ...