"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized pivots The post HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix,

"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said. In a separate X post, Max shared a GIF of another HBO