Understanding the challenges that may exist when using direct mail retargeting and following best practices will allow you to minimize these challenges and drive a strong result.

The need to measure and manage direct mail spend is increasing. Thirty-six percent of marketers struggle with poor response rates and 32% report bad address data.

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data. See the research from Lob.

In this post, Karen M. Wenning of Suttle-Straus in Waunakee, Wis., highlights frequently asked questions about direct mail lists. Businesses typically know what their existing customers “look ...

Comparing them side-by-side as stand-alone channels, there are two big questions to answer: How much does it cost? And does it actually work?

Direct mail is where you send traditional mail marketing material directly to your customers home or place of business. By contrast, MailChimp is Web-based email newsletter service.

Direct mail costs more than email marketing on account of postage — a first class letter postage costs $0.78 and a small postcard costs $0.61 to send first class — in addition to mailing lists, ...

Every Door Direct Mail (EDDM) is designed to help you reach every home, every address, every time. Here's how to know if it's right for you.

To address this demand for sustainable marketing practices, direct mail can pivot to incorporate recycled materials, soy-based inks and other eco-friendly practices in their production process.