Dive Insight: Burger King is encouraging consumers to become amateur ghost hunters with the app integration timed for Halloween. The campaign could appeal to people who enjoy reality shows and movies ...

This Halloween, Burger King is adding an electromagnetic field ghost detector within the BK App and inviting its Royal Perks Members to discover whether they have paranormal activity in their house.

In a statement, the company said that the ghost detector app uses "electromagnetic fields" to help you determine whether there's anything paranormal going on in your house.