Most marketing data tells you what people are doing, but not why they’re doing it. That gap is exactly where modern marketers ...

When we’re open to new ideas and embrace managed risk-taking, we can further optimize our marketing spend to ensure we drive the results that matter most.

How Oreo’s new DTC platform fits into Mondelēz’s evolving data strategy The cookie brand’s work with digital commerce agency Goodness is at the core of its marketing transformation agenda.