Content by Spark Traffic. A traffic bot is a piece of software designed to emulate human activity by visiting a website, clicking links or scrolling through pages.

GenAI bot traffic, often claimed for driving efficiency and innovation, also poses risks if not properly managed. It can disrupt the user experience, impact business revenues, and strain resources.

A new report from edge cloud platform provider Fastly reveals what it called “a striking shift in the nature of automated web ...

Can you find fraudulent bot traffic with Google Analytics alone? Yes, here's how.

Solve Media has issued its latest Bot Traffic Market Advisory update revealing suspicious activity has increased for both web and mobile advertising — from 43% to 46% for web advertising and from 29% ...

Fastly report reveals Meta, Google, and OpenAI accounted for 95% of AI crawler requests between April and July ...

(NYSE: FSLY), a leader in global edge cloud platforms, today released its Q2 2025 Threat Insights Report, exposing a striking ...