Major League Soccer has struck an innovative broadcast deal with Electronic Arts, continuing its newly installed policy of ...

Betano has added a front-of-shirt sponsorship agreement with Club Atlético River Plate to its burgeoning sponsorship ...

The ATP Tour has announced a multi-year global sponsorship with Stella Artois, marking its first central agreement with a ...

West Ham United has shunned a kit supply option with Castore in order to sign a long-term contract with New Balance from the ...

Paris Saint-Germain has appointed experienced industry executive Richard Heaselgrave as chief revenue officer in the latest ...

DAZN and the French Professional Football League (LFP) have ended their legal dispute and reached agreement over scheduled ...

A recent SportBusiness panel at the SPORTEL Miami conference focused on the growing influence of European football leagues in ...

McLaren Racing has cut short its team apparel supplier contract with Castore and agreed a multi-year deal with Puma, ...

Sports trading card platform Alt has filed a lawsuit against Fanatics-owned online auctioneer PWCC Marketplace, alleging ...

Fubo narrowed its losses in the first quarter compared to the same period last year, though its North American subscriber ...

The BBC will continue to show live coverage of The Hundred as part of an extended rights deal with the ECB, although the new ...

The NBA has become the latest major league to express concerns over the expansion of sports predictions markets, urging ...