AI, Google and Shoppers
Digest more
Commentary: When I saw Google's AI shopping feature that wants to be like Cher's closet from Clueless, I had some serious questions. But I admit: Google surprised me.
The idea of virtual try-ons has been toyed with for some time, though AI has given the premise a strong toolbox to pull from. Generational AI allows users to create images out of thin air, and that’s exactly what Google aims to do to help shoppers find clothing.