With Amazon reportedly planning to expand its roster of private label products, competitors may need to up the ante. Wal-Mart (NYSE:WMT), Target (NYSE:TGT) and Costco (NASDAQ:COST) are just a few ...

Since Costco launched its Kirkland Signature brand, it expanded to offer hundreds of products. Here's how the chain keeps its ...

Costco is still missing out on the top spot ... The Kirkland brand quality is not by any means diluted just because it is private label,' retail consultant Robert Amster agreed.

For nearly 30 years, Costco's private-label brand has been winning the company some die-hard fans with products that are easily as good — or better — than their national-brand competitors ...

Retailers like Costco and Walmart are investing in exclusive beer brands as capacity has opened up at brewers across the U.S.

Overtaking Costco and its beloved private label won't be easy for Sam's Club, said Michael Baker, a retail analyst for D.A. Davidson. "Never say never," he said. "Who knows? But I think it's going ...

5:16 Costco, Walmart sign on to grocery code ... Panache — tend to be priced lower than their name-brand competitors. Private-label brands are “having their moment,” according to a report ...

Costco takes this private label playbook a step further by making Kirkland Signature its exclusive house label. This goes against conventional retail wisdom employed by competitors like Walmart ...