As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

We explore how Snapchat has grown in the country’s digital advertising space, crossing Rs 100 crore in revenue by leveraging ...

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.

For Snapchat, the Cudi collab and the Under ... “They have their own audience. Creator marketing is becoming more influential.” Kid Cudi with Snap’s Manny Adler Kid Cudi (real name: Scott ...

Looking for some cool Snapchat username ideas for both boys and girls? This article has sampled out some of the best names ...

At the LTK Upfronts in New York, marketers gathered in the hope of catching a glimpse of the future. What they got instead was something far more valuable: an honest, unfiltered look into the present ...

Armed with smartphones and entrepreneurial drive, four million Indians are turning content creation into full-blown careers.

Today, a marketing roundup of some tools, strategies, and stories that caught our eye: Snap has launched some new tools for marketers, including a “Say it in a Snap” brand […] ...

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

Digital advertising platforms are in flux. From antitrust lawsuits to a (still) looming TikTok ban, how will tech platform ...