Delta Air Lines recently revealed that it is using artificial intelligence (AI) to inform how it prices a small percentage of ...

With a market cap of around $35 billion, Delta Air Lines, Inc. (DAL) is one of the four major carriers that dominate over 60% ...

Personalized pricing has already spread across a range of industries, from finance to online gaming to airlines, in large ...

Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses because it boosts profits. With customized pricing, free-spending people pay ...

What was supposed to be a routine flight from Salt Lake City to Amsterdam turned into a terrifying ordeal for passengers ...

Delta officials say Delta took its first steps toward becoming the global airline they are today from right here in Monroe.

Flight DL56 from Salt Lake City to Amsterdam "encountered significant turbulence" and landed at Minneapolis–Saint Paul ...

WFAA presents rare 1985 archival footage from Delta Flight 191 crash coverage. The microburst disaster at DFW killed 137 people, changing aviation safety forever.