Delta Air Lines recently revealed that it is using artificial intelligence (AI) to inform how it prices a small percentage of ...

With a market cap of around $35 billion, Delta Air Lines, Inc. (DAL) is one of the four major carriers that dominate over 60% ...

Personalized pricing has already spread across a range of industries, from finance to online gaming to airlines, in large ...

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions ...

After withdrawing its outlook in April, Delta is again forecasting a profit—though at a significantly lower level than originally projected.

Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses because it boosts profits. With customized pricing, free-spending people pay ...

A partnership between an AI pricing company and Delta Air Lines has three Democratic senators raising concerns.

A Delta Air Lines co-pilot was detained by Homeland Security Investigations (HSI) officers on allegations of child sexual ...

The airline reported better earnings than expected for its latest quarter, and restored its forecast for the rest of the year.

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

AI-driven dynamic pricing models could mean higher fares based on a customer’s personal data and past purchase behaviour ...