Gen-Z travellers (in their early to late 20s) are increasingly choosing offbeat getaways over traditional tourist ...

Gen Z, which makes up 16% of urban India’s population, around 86 million people, is the country’s most internet-connected demographic.

A Google-Kantar report shows Gen Z values credible, relatable, and visually rich news, with social media and video platforms ...

This latest report on Gen Z is the third in a series of studies Google India has conducted with Kantar over the past three ...

In India's hyper-connected digital landscape, brands face the challenge of capturing Gen Z's attention, a demographic projected to wield significant spending power. Traditional metrics are ...

India’s largest multi-platform attention research proves that true attention is one of the strongest drivers of business ...

Advertising researchers introduce new attention metrics to understand Gen Z behavior online, impacting ad effectiveness and ...

Attention among Gen Z audiences does not last longer than 9 seconds, a recent India Attention Research study reveals. Social ...

Gen Z is highly fitness-conscious and keeps things interesting by mixing workout formats that are dynamic, trendy and foster ...

Tinder is undergoing a significant transformation to attract Gen Z and boost user engagement. New 'modes' will allow users to ...

From product design shifting from long-term, rigid products to flexible, high-engagement tools matching younger users’ short attention spans and appetite for control, fintechs are rapidly rethinking ...

India's footwear market is experiencing rapid growth, driven by a young, fashion-conscious population and rising disposable ...