Younger Indians are beginning to drink differently. A small number of Gen Z consumers are exploring moderation—drinking less, ...

Snapchat has partnered with The Economic Times on a new report into Gen Z trends in India, which will include ongoing editions and updates to share key insights into various aspects of young user ...

IBS Intelligence (IBSi) is the world’s only pure-play Financial Technology focused research, advisory, and fintech news analysis firm, with a 30-year track record and clients globally. We take pride ...

Airbnb is bullish that its experiences feature, which allows travellers to explore a city with local guides, will offer good ...

In a fast-paced world marked by economic uncertainty, social unrest, and digital saturation, Generation Z is turning inward ... sharing astrological insights on TikTok, and meditating in dorm ...

Hyper-personalization goes beyond generic messaging. It leverages AI, real-time data, and omnichannel engagement to create highly tailored customer journeys. In India, this strategy is proving ...

Currently listed among Airbnb’s eight “expansion markets” - beyond its five core geographies -India’s rapid adoption of ...

Zepto Atom offers data insights for consumer brands, aiming to disrupt India's ₹1,000 crore consumer analytics market with in ...